ReactivAction partners Fast Track to underpin growth strategy, starting with the Brazilian market

Malta, 14th February 2024 - ReactivAction Ltd, an ambitious new player in the iGaming Industry, offering online casino games and sports betting, has gone live with Fast Track, marking a strategic move to cement a stronghold across multiple markets, starting with Brazil.

This partnership not only marks a dynamic alliance but also a ground-breaking integration of Fast Track with Altenar's renowned Player Account Management (PAM) platform. This innovative collaboration highlights Fast Track's exceptional ability to seamlessly integrate with various leading iGaming systems, further cementing its position as the industry's most versatile and adaptable CRM solution provider.

With plans to expand beyond Brazil, into Canada, New Zealand and Ireland through a second brand, ReactivAction was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth. By leveraging Fast Track's state-of-the-art AI-driven tools, Lifecycle Automation and Real-Time Data analytics, ReactivAction is poised to elevate its player engagement and retention strategies. This advanced technology empowers ReactivAction to customize communications, personalised promotions and bonuses, aligning them with individual preferences and behaviours for a more tailored and engaging gaming experience.

Addressing the partnership Director of ReactivAction Ltd Leone Stranges stated; "We were looking for a platform which sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges. Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice."

Commenting on the project, Simon added “We are always excited at the prospect of empowering a forward-thinking operator through our platform. We look forward to a fruitful long-term relationship to support ReactivAction's growth trajectory as they expand the brand into new markets.”

About ReactivAction

ReactivAction is a dynamic and innovative force in the realm of sports and gaming. As a startup, we are driven by a passion for delivering unparalleled experiences to players worldwide. Our dedication lies in revolutionizing the way people engage with sports and gaming, offering them a fresh and unique perspective that transcends traditional boundaries. At ReactivAction, we believe in the power of innovation to transform the industry, constantly pushing the boundaries to create immersive and exciting experiences for our users. With a team of highly skilled professionals and partners and a commitment to excellence, we strive to redefine the landscape of sports and gaming, one groundbreaking idea at a time. Visit reactivaction.com