Reactivation

Target players who have less than 10% probability of making a deposit

Target players who have less than a 10% probability of returning to your site with a relevant offer to bring them back.
In order to take advantage of this template, you'll need to integrate the following;
  1. Payment Events
You'll also need to have the following segmentation enabled;
  1. Probability of Returning segmentation
Read here for more information about integrations;
​Payments in Real-Time Data​

How To Use This Template

Use this template to capture players exiting the Predictive Churn Prevention lifecycle, as they have a negative change to become Lost, and to target relevant offers to bring them back.
We've compiled a selection of reactivation strategies for you to incorporate into your lifecycle.
​

🔮 Predictive Churn Prevention

We intended this lifecycle to take advantage of players who have had a negative change to Lost. This template works best with the Predictive Churn Prevention template.
Of course, you can have your own definition of Dead or Lost players and therefore have a reactivation lifecycle that targets any segment you wish.
Negative Change to Lost
Players with a negative change to Lost will be removed from the Predictive Churn Prevention lifecycle. As soon as that happens, they will be entered into this Reactivation lifecycle.
The exit conditions of the Predictive Churn Prevention lifecycle will be the same as the entry conditions of the Reactivation lifecycle
​
Read more about the Predictive Churn Prevention data model here;
Predictive Churn Prevention
/tutorials/lifecycle-automation-templates/predictive-churn-prevention
​

📅 The Right Moment

It's important that you pay attention to the right communication at the right time. How often you wish to communicate with players during your reactivation lifecycle is up to you.
We've started with 2 Days After (lifecycle entry) to make sure you make contact with players who really are lost. Rather than targeting players with a high-frequency deposit pattern who could quickly move between lost and sky-high. By not communicating with players until two days after the negative change to lost, we have more confidence that the player really is lost and should be targeted.
Some considerations to incorporate into the reactivation lifecycle;
Combine different elements together in the lifecycle;
  1. Multi-Channel communication
  2. Increasing offer generosity
​
Remember that the predictive data model calculates new scores for players every 24 hours. At that time, the segmentation also gets updated. By default, both get updated at 05:00:00 UTC.
​
Need help setting up?
Building Lifecycles
/tutorials/lifecycles/building-lifecycles
​

💐 Offer Generosity

Bringing lost players back to site is not easy. You'll need relevant offers that speak to players to get them back.
We recommend that you combine additional criteria such as factors to measure player value. This guarantees that you will reach the maximum effectiveness of your campaigns.
Offer Generosity;
  1. Value Segmentation
  2. Player NGR
  3. Previous Player Behaviour
  4. Average Deposit Amount
​
Value Segmentation
Value Segmentation
​

🎛️ Multi-Channel Targeting

Multi-channel marketing campaigns are more in-depth and user-friendly than those that are focused on a single avenue. They allow you to build on a theme across channels and truly discover what players prefer. During this crucial life stage, target players with personalised offers and messaging.
Speak to your players in a way that they understand, appreciate and respond to.
Example: Join a primary communication channel with a secondary channel.
Try an email immediately on lifecycle entry and then an SMS 1 hour after to drive home your message.
This is good practice for any campaign, not only your onboarding lifecycles.
​
Create A New Lifecycle
/tutorials/lifecycles/create-a-new-lifecycle
​

Next Actions

Set up a Multi-Step Reactivation Offer lifecycle to bring back players who had recent bad luck. Use a multi-step strategy to bring them back to site.
Multi-Step Reactivation Offer
/tutorials/lifecycle-automation-templates/multi-step-reactivation-offer
​