Managing Lifecycles

After you've built your Lifecycle, you'll need to know how to manage them effectively.

📁 Add a New Lifecycle Version

Add a new version to your lifecycle project. You'll be guided to the lifecycle template overview to select the correct settings for your new version.
Choose from any of the templates and keep them together in the same lifecycle project with the same entry conditions;
  1. Create New by selecting + from In Dev
  2. Select the template you wish to use for your new version
  3. Give it a name
  4. Create
Add a new lifecycle version
Add a new lifecycle version
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Note: Adding a new version is only possible from In Dev status
🧙‍♂️ Tip: The flexibility of having different templates together inside a lifecycle project will allow you to be more insightful thanks to the new A/B testing tool that allows you to make comparisons across different conversions.

♻️ Clone & Import Existing Lifecycle Version

Clone and import an existing lifecycle version into your new project. This is the perfect way to save time by re-using lifecycle versions that you have already set-up for previous projects. Simply import a clone and make the necessary edits.
  1. Select Clone & Import from In Dev status
  2. Choose which Lifecycle Project to import from
  3. Choose which version to clone
  4. Give your cloned version a name
  5. Clone & Import
Clone and import an existing lifecycle version
Clone and import an existing lifecycle version
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The newly imported lifecycle version can be found in In Dev, ready to be edited.

👬 Clone Lifecycle Version

Clone an existing lifecycle and make edits;
  1. Clone a version from any status by selecting the Clone icon
  2. Name the new version
Clone lifecycle version
Clone lifecycle version
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Note: Cloning a version can happen from any status. The cloned version is automatically located in In Dev

❌ Delete Version

Completely remove a lifecycle version and all its contents;
  1. Select the trash icon to delete
  2. Confirm
  3. The lifecycle version and its contents will be deleted
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Delete Version
Delete Version
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Note: It is only possible to delete a version from In Dev status
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⛹️ Players Inside a Lifecycle

Once your lifecycle has some players inside, you can check the numbers and see how well your lifecycle version is performing. From here you can remove players or even make a new segment.
Lifecycle version in production
Lifecycle version in production
Example: From the above image, we can see the following information;
  1. There are currently 4 players inside the lifecycle
  2. There were a total of 5 players
  3. 1 player exited the lifecycle
  4. Therefore we have a 20% conversion rate
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We can also select Users in this version to see which players are inside the lifecycle and which players have exited the lifecycle.
Here we can manage the players inside the lifecycle, remove players or create a segment.
Manage players inside the lifecycle
Manage players inside the lifecycle
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Target players who already belong to a lifecycle by using the Player in Lifecycle segment field. Use this segment field within your segment and select the active version of a lifecycle from the dropdown list.
You can choose to specifically target players who are already inside a lifecycle or to exclude players who are inside a lifecycle.
Player in Lifecycle segment field
Player in Lifecycle segment field
Example:
Use this segment field to create a segment that will exclude players from your player engagement (activities or lifecycle entry) if they already belong to a certain lifecycle.
In this example, you will need to use 'does not contain' to ensure the players inside the selected lifecycle are excluded. See below image👇 ;
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🗄️ Organising Lifecycle Projects

Lifecycle projects are organised into categories;
  1. Onboarding
  2. Retention
  3. Churn prevention
  4. Reactivation
  5. On-site experience and
  6. Custom
Change which category a lifecycle belongs to using the drag and drop feature. Re-organise where to locate your lifecycle projects so that it makes sense for you.
Organise lifecycle projects
Organise lifecycle projects
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📥 Archive a Lifecycle Project

Once a Lifecycle is no longer needed you can archive it, just like with activities. Archiving your lifecycle will remove it from the list of lifecycles, found in Lifecycle Engagements, and will place it on the Archive page, under the sub-category Lifecycle Projects.
To archive a lifecycle, simply select the 📥 icon from the lifecycle project overview of your desired lifecycle.
Archive a lifecycle
Archive a lifecycle
Once it has been archived, you are still able to view the contents of the Lifecycle, see the conversion results, players who were in the Lifecycle and view the changelog.
If you want to restore a lifecycle you can do so by selecting the restore icon on the lifecycle overview from the Archive page.
Restore a lifecycle
Restore a lifecycle
Restore an Archived Lifecycle: You will be able to restore any archived Lifecycle and it will return to its previous state or you can find it in Ready status if the Lifecycle was active when archived.

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📜 Lifecycle Changelog

Stay on top of all the changes made to your lifecycle, by you or your team, with the changelog. The changelog for lifecycle projects can be found inside the lifecycle, located next to the status overview.
Lifecycle changelog
Lifecycle changelog
It is divided into 3 sections to give you great visibility of all changes made;

Lifecycle Changes

Here you can view overall changes made to the Lifecycle such as created a Lifecycle, added a new version, deleted version, deployed and activated.

Lifecycle Entry Conditions

View changes made to the segment, trigger and version splits for the entry conditions.

Lifecycle Versions

Every version of the lifecycle has its own changelog so you can dig down into the details no matter how many versions you have. Here you can find details of any modifications, activation or deactivation that occurred for that version.
Use the arrows to expand each section and see the detailed changelog.
Lifecycle changelog
Lifecycle changelog
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