On-Site Notifications

When it comes to growing engagement, few channels are as valuable as those on your site.

On-site Notifications are an important inbound engagement channel that allows you to reach your players at the exact moment when they are already engaged with your brand. They are triggered by any number of potential real-time events and are relevant at every stage of your customers' life stage.

💌‍ On-Site Notifications

On-site notifications are messages that are delivered on a player's desktop or mobile for the purpose of engagement. Unlike push notifications, the player must be on-site to receive these messages.
Communicate with your players through an On-Site Notification. Grab your player's attention while they're on-site and strike whilst the iron is hot.
🧠 On-site notifications are sent in real-time and are received by the player when they appear on your site, as long as the notification is still valid.

Type of Notifications

You'll find two different types of on-site notification in FT CRM: Message and Shoutout. Let's take a look at the differences between them. Please note that depending on your integration, your notifications may appear a little different.

💬 Message

An on-site notification message is a small pop-up located in the top corner of the page. It displays a small message advertising your desired player engagement: new games, features, promotions, etc.
Players can follow the CTA to a URL of your choice or can close down the message by clicking on the X. Once the player has interacted with the message it will disappear and will not be displayed again to that player.
On-site notification message
On-site notification message

🔈 Shoutout

An on-site notification shoutout is a pop-up that takes over the entire page to display your desired player engagement.
Here you have space to easily display more information to the players and add additional fields, such as a second CTA button, a larger image or bonus terms.
As with the message, the shoutout will also disappear for the player once they have interacted with it.
On-site notification shoutout
On-site notification shoutout
Here's a few examples to get you started:
  1. Encourage first deposit and account set-up. Use On-site Notifications to persuade new players to make their first deposit by promoting your welcome offer.
  2. Create cross-sell opportunities by introducing players to additional products. Trigger an on-site message offering free spins on a casino game after a sports player has placed a bet.

⚙️ Setting Up

Using an On-Site Notification in your activity or lifecycle is quite straight-forward. Here we will walk you through the steps and take a look at what each field in the action builder corresponds to. Please note that depending on your integration, your action builder may appear a little different.
Firstly, add an Action Group to your activity or lifecycle and select Add New Action. Select On-Site Notification from the list of Action Types.
On-site notification
On-site notification
Under the Action Data heading, you will find some pre-existing fields that require information or data.
💡 Select the preview icon 👁 on the right-hand side to see the changes you make in real-time
Let's run through each required field:
  1. Image: Browse the media library to insert any image that you wish to display or click on the Auto-Generate tab to generate images using AI.
🖼️ Note on image size
  1. It's important that the image size is taken into consideration, ideally, it should be around 500KB. If it's bigger it will affect the loading time for your players and if it's smaller you might compromise on the quality of its appearance.
  2. The ideal image size would be around 300x300px.
  1. Notification Title: Grab attention with a catchy title for your notification.
  2. Event Name: Select from Message or Shoutout to determine how visible your notification will be.
  3. Notification Message: The body of text to be displayed underneath the title.
  4. CTA Link Address: Enter the URL (http:// or https://) where you'd like to re-direct your players to.
  5. CTA Button Text: The text presented on the CTA to drive engagement.
Setting up an on-site notification
Setting up an on-site notification
Expiry: Set an expiry date for how long the notification will be available to the players. Please note that the validity of a message begins from the moment it is triggered (e.g. player log-in) and not from the time the activity fires.
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Once you've set-up and are ready to go you can preview your on-site notification or even test the action group using the activity testing functionality, before you send it to your players.
Preview or test your notification before sending to players
Preview or test your notification before sending to players
🎨 Style the preview according to your brand!
With CSS you can easily add your brand’s colours, text and colours to your on-site notification preview. This is done through a simple integration. Read the integration guide here.

📈 Conversion Tracking

Just like with Email and SMS, we can take a look at the performance of our on-site notifications and check the results in the Strict Conversion Funnels found in the Notification Conversion report from an activity.
Notification Conversion
Notification Conversion
Here we can track the number of players who have received, opened, clicked and interacted with the on-site notification, as well as those players who deposited.
Notification conversion funnel
Notification conversion funnel
Understanding the Numbers: Using the example from the image above, let's take a look at the numbers.
  1. Sent: 424 players in the segment received the on-site notification.
  2. Opened: 124 players in the segment opened the on-site notification.
  3. Clicked: 16 players in the segment clicked any link or followed the CTA inside the on-site notification.
  4. Deposited: 16 players in the segment made a deposit, after following the above steps.
Note: Please contact your Integration Manager to make sure conversion tracking is set up for your on-site notifications.

How To Get Started

FT CRM uses Pusher to support both the Site Inbox and On-site Notifications. You will need to set up a Pusher account as the first step in enabling this engagement channel.
To read more about how to get started, check out our integration guide.
Custom Integration? Maybe you have some other, more unique, requirements and could benefit from a custom integration. Reach out to your Integration Manager to find out more.