What Are Lifecycles

To put it simply, FT Lifecycles is a place to store all your automated projects together.

Lifecycles are orchestrated Activities with a common goal. Lifecycles make it possible to achieve a clear overview, include personalisation, automate retargeting and make improvements more easily.
The player lifecycle refers to the time period during which a player engages with your platform. From onboarding, exploration, repeated use, purchase to retention and long-term use or abandonment and reactivation.
As you can see from the list above, there are many aspects of the player journey for us to engage and interact with. With Lifecycles we have made the set-up and creation of automated lifecycles a piece of cake.
The possibilities with Lifecycles are immense. We have already classified the important areas of lifecycles into:
  1. Onboarding
  2. Retention
  3. Churn Prevention
  4. On-site Engagement
  5. Reactivation
  6. Custom
Each stage of the player lifecycle is governed by different motivations and therefore have different goals and expectations. We’ve broken each category down one step further and created templates, with pre-defined Lifecycle events, to help you build your lifecycles quicker and smarter.
Lifecycle Terminology
/knowledge-base/ft-crm/lifecycles/lifecycle-terminology

✅ Why it's better

In general, automation takes care of the reoccurring and monotonous tasks and frees-up time to focus on revenue generated activities, being more efficient and accurate, and reduces operational costs along the way.
Automating more of your CRM activity will lead to enhanced performance and just makes good sense. More specifically by automating your Lifecycles and setting them up with our builder for assistance, we believe you’ll have:
  1. Better Overview
  2. More Control
  3. Enhanced Performance
Here we can fully celebrate the wonders of real-time data. Lifecycles opens up the opportunity to make your real-time data more actionable than ever. Now your segmentation can check if players meet certain criteria every minute and all handled automatically for you.