Rich Inbox Messages

An important inbound engagement channel that allows you to reach your players at the exact moment when they are already engaged with your brand.

📥 Rich Inbox

A site inbox solution for players to receive messages from you that they can access whilst they are on-site. Rich inboxes are similar to emails that exist only on your site.
With no opt-in, you can reach and engage with every player on your site via the Rich Inbox. A perfect channel to complement your existing engagement strategy.
Rich Inboxes also allow for a level of permanence that on-site notifications cannot offer. By this, we mean that messages inside the inbox do not disappear once interacted with or dismissed. Inbox message notifications remain visible for a specified amount of time and can last for the length of a promotion, for example.
Here's a preview of how it might look on-site for your players:
Inbox view: Here your player will find all messages, including unread messages and older previously read messages.
Inbox
Inbox
Unread Message: Here you can see how a message will be displayed once selected from the inbox.
Inbox message
Inbox message
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Here are a few examples to get you started:
Onboarding - Tell your players about your sites most useful features, products, games, share success stories and send instant notifications as soon as a promotion is available.
Gamification - Increase the lifetime value of your players by serving personalised messages based on in-game progression. Acknowledge and reward players' current achievements or promote similar games.
Abandoned carts - Don't let them get away so fast! Retarget abandoned carts with a message whilst your player is still on-site in an effort to get them to complete their purchase.

Rich Inbox Message Notifications

A Rich Inbox Notification is a feature that allows you to notify your players about a new message in the inbox. You'll find two different display types of Rich Inbox messages notifications in FT CRM: Silent Notification and Push Notification on Screen. Let's take a look at the differences between them. Please note that depending on your integration, your messages may appear a little different.

🔕 Silent

Silent notification is simply a badge to draw attention to an unread message in the inbox, with no visible pop-up or notification. Just a small indication of an unread message and a message visible from inside the inbox.
Silent notification for inbox message
Silent notification for inbox message

💻 Push Notification on Screen

Push notification on screen is, as it sounds, a small notification on screen to alert players to the new message waiting in their inbox.
The notification will appear in the top right-hand corner of the page, as with on-site notification messages.
Push notification on screen for inbox message
Push notification on screen for inbox message

⚙️ Setting Up

Using a Rich Inbox message in your activity or lifecycle is quite straight-forward. Here we will walk you through the steps and take a look at what each field in the action builder corresponds to. Please note that depending on your integration, your action builder may appear a little different.
Firstly, add an Action Group to your activity or lifecycle and select Add New Action. Select Rich Inbox Message from the list of Action Types.
Rich Inbox Message
Rich Inbox Message
Under the Action Data heading, you will find some pre-existing fields that require information or data.
💡 Select the preview icon 👁 on the right-hand side to see the changes you make in real-time
Let's run through each required field:
  1. Header Image: Browse the media library or click on the Auto-Generate tab (to create an AI image) and select the image you wish to display on the header of your inbox message.
🖼️ Note on image size
  1. It's important that the image size is taken into consideration, ideally, it should be around 500KB. If it's bigger it will affect the loading time for your players and if it's smaller you might compromise on the quality of its appearance.
  2. The ideal image would have a 16:9 ratio with a width of approx. 1000px.
  1. Message Title: Grab attention with a catchy title for your message.
  2. Message: The body of text to be displayed underneath the title.
  3. Preview Text: The text to appear as part of the preview notification only, this will not be displayed on your actual inbox message.
  4. Footer Text: Enter bonus terms or T&C's here to display just above the CTA's.
  5. CTA Button Text: The text presented on the CTA to drive engagement.
  6. CTA Button Link: Enter the URL (http:// or https://) where you'd like to re-direct your players to.
  7. Display Type: Select from Silent Notification or Push Notification on Screen to determine how visible your message will be.
Setting up a rich inbox message & notification
Setting up a rich inbox message & notification
  1. Expiry: Set an expiry date for how long the message will be available to the players Please note that the validity of a message begins from the moment it is triggered (e.g. player log-in) and not from the time the activity fires.
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Once you've set-up and are ready to go you can preview your Rich Inbox Message or even test the action group using the activity testing functionality, before you send it to your players.
Preview rich inbox message
Preview rich inbox message
Preview of rich inbox message and notification
Preview of rich inbox message and notification
🎨 Style the preview according to your brand!
With CSS you can easily add your brand’s colours, text and colours to your rich inbox preview. This is done through a simple integration. Read the integration guide here.

📈 Conversion Tracking

Just like with Email and SMS, we can take a look at the performance of our rich inbox messages and check the results in the Strict Conversion Funnels found in the Notification Conversion report from an activity.
Notification Conversion from activity menu
Notification Conversion from activity menu
Here we can track the number of players who have received, opened, or clicked and interacted with the rich inbox message, as well as those players who deposited.
Conversion tracking
Conversion tracking
Understanding the Numbers Using the example from the image above, let's take a look at the numbers:
  1. Fired: 40,648 players in the segment received the rich inbox message.
  2. Opened: 35,528 players in the segment opened the rich inbox message.
  3. Clicked: 1,052 players in the segment clicked a link or followed the CTA inside the rich inbox message.
  4. Deposited: 418 players in the segment made a deposit, after following the above steps.
Note: Please contact your Integration Manager to make sure conversion tracking is set-up for your Rich Inbox Messages.

How To Get Started

FT CRM uses Pusher to support both the Site Inbox and On-site Notifications. You will need to set up a Pusher account as the first step in enabling this engagement channel.
To read more about how to get started, check out our integration guide.
Custom Integration? Maybe you have some other, more unique, requirements and could benefit from a custom integration. Reach out to your Integration Manager to find out more.